At this stage, the patient has decided to take action and made an appointment — whether for a consultation or a non-surgical procedure like a laser treatment, filler, or facial.
Just because a patient makes an appointment doesn't mean they'll show up. Keeping them engaged between booking and arrival is the work that happens in the gap.
This matters most when you can't accommodate the patient's preferred timeframe — the longer the wait, the more room there is for second thoughts to creep in. A few ways to keep the connection warm:
- Send nicely appointed collateral before the appointment — procedure information, provider bio, or a simple "Looking forward to meeting you!" note by email or text
- Encourage the patient to browse before-and-after photos, procedure details, and videos on your website
- Point them toward reviews and testimonials — ideally ones relevant to their specific procedure — to build social proof and confidence
- Invite them to follow your social channels, where you often run flash sales for followers
- Share relevant blog posts that position you as a thought leader
- Make sure they have your direct contact info — phone, email, text — so questions never go unanswered before the appointment
These small touches do double duty: they keep the appointment on the calendar, and they start building the lifelong relationship that turns a booked patient into a loyal one.
To your success!