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Ashley Cloud is a consultant, speaker, and #1 bestselling author with over 23 years in the medical aesthetics industry. She is dedicated to empowering practices and medical spas to create and market world-class services by implementing strategic, patient-centric, and results-driven processes, resulting in meaningful profit for her clients and positive transformation in patients’ lives. Ashley lives in Colorado with her husband and their dogs & horses ~ aka "the kids."

14 Ways to Keep Your Staff Happy & Motivated

There is a direct correlation between employee satisfaction and patient satisfaction. Happy staff tends to drive happy patients ~ and happy patients drive higher profits! Unhappy workers are 10% less productive than other employees, while happy workers are 12% MORE productive than other employees. (Source: Adecco Staffing, June 2017). Additionally, studies show that engaged employees miss less work,are …

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Deconstructing the Employee Incentive Plan: Which Plan Is Best For Your Practice?

Due to an overwhelming response to last weeks post: 14 Proven Ways To Keep Your Staff Happy & Motivated, I have written an addendum of sorts to answer your most pressing questions. The vast majority of you asked questions on Employee Incentive Plans (EIPs), to include: Percentage of growth vs. Flat dollar amount which is best? What …

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The Cosmetic Patient Progression Lifecycle: Stage 1 ~ Discovery

The absolute easiest way to fine-tune practice processes is by compartmentalizing the patient journey into ‘buckets.’ or stages, and then define key elements within each stage that can be used to propel the patient toward the path of making a buying decision. In marketing terms, this is known as your funnel. As its name implies, …

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The Cosmetic Patient Progression Lifecycle: Stage 2 ~ Initiation

Note: This is the 2nd article in the Cosmetic Patient Progression Lifecycle series. If you missed the 1st article on Discovery, click here to access. The absolute easiest way to fine-tune practice processes and enhance patient engagement is to compartmentalize the patient journey with your practice into ‘buckets,’ or stages, and then define key elements within each stage that …

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The Cosmetic Patient Progression Lifecycle: Stage 3 ~ Action

Note: This is the 3rd article in the Cosmetic Patient Progression Lifecycle series. If you missed previous articles, click here to access. As we have been discussing in this series, the absolute easiest way to fine-tune practice processes and enhance patient engagement is by compartmentalizing the patient journey with your practice into ‘buckets,’ or stages, and then …

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The Cosmetic Patient Progression Lifecycle: Stage 4 ~ Strategy

Note: This is the 4th article in the Cosmetic Patient Progression Lifecycle series. If you missed previous articles, click here to access. So far in this series, we’ve discerned that the absolute easiest way to fine-tune practice processes and enhance patient engagement is by compartmentalizing the patient journey with your practice into buckets, or stages, and then define …

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The Cosmetic Patient Progression Lifecycle: Stage 5 ~ Commitment

Note: This is the 5th article in the Cosmetic Patient Progression Lifecycle series. If you missed previous articles, you can click here to access! During the course of this series, we’ve discerned that the absolute easiest way to fine-tune practice processes and enhance patient engagement is by compartmentalizing the patient journey with your practice into buckets, or stages, …

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